Google App Indexing Statistics & Errors Being Emailed To Webmasters

New Google Webmaster Tools email notifications drive app deep linking awareness in terms of errors and impression and click statistics.

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Google is now providing statistics and error notifications to webmasters who have deployed App Indexing via emails from Google Webmaster Tools.

Google App Indexing Error Notifications:

A couple weeks ago, Google began sending notifications to webmasters who have errors in their app indexing submission feeds. The emails read “Fix app deep links to [URL HERE] that don’t match the content of the web pages.” Sunny K. Ujjawal received one of these errors and shared a screen shot on Google+:

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This email aims to drive webmasters into Webmaster Tools to load the reporting that helps them identify the errors with their app indexing configuration.

Google App Indexing Statistics Emails:

In addition to the error notifications being sent via email, Google just started sending data about how well their apps are performing in the Google search results as a result of their App Linking efforts. The stats contain data on the past week, including the impressions and clicks the app content received.

Andrea Pernici received one of these notifications and shared a picture of it on Google+:

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As you can see, Google is driving more awareness about the power of app linking for your Android apps, hoping to encourage these webmasters to implement them on more apps.


About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.

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