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Google Adds Validation Periods To Google Referral AdSense Ads

The Inside AdSense Blog announced that they have added a validation period to non-Google referral products within the Google AdSense referrals console.

Google explains that AdSense publishers may notice that their earnings received for the ad may now be less than the maximum referral value displayed for that ad. This is a temporary hold of earnings until the conversion goes through a validation period. How long is the validation period? Google can’t say for sure but they promise to make it “as speedy as possible.”

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About the author

Barry Schwartz
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.