LLM traffic converts differently — here’s what to do about it
Paid search captures demand at the query. AI shapes the decision before the visitor reaches your site. Here’s how to convert that traffic.
Topic: Multi-level marketing
Law firm PPC: How to optimize for signed cases instead of leads
Learn how to identify leaks between the ad click and signed retainer, and make smarter budget decisions based on case outcomes.
Link intent: How to combine great content with strategic outreach
Link intent combines authoritative content with strategic outreach to build links, referral traffic, and AI search visibility.
One in five ChatGPT clicks go to Google: Study
Despite a 206% jump in referrals, most sites see minimal traffic as queries rely less on live search and more on pre-trained knowledge.
Why your law firm’s best leads don’t convert after research
Most referral loss isn’t random. It happens during validation — where credibility, specificity, authority, and friction break conversion.
Google sends 831x more visitors than AI systems: Report
AI bots outpace Microsoft Bing in traffic, but send almost no visitors, driving up publisher costs and fueling new content access battles.
Google traffic to news publishers is steady, but it isn’t traditional Search
Google Discover now leads publisher referrals as direct and social traffic slide, keeping news sites reliant on Google, data shows.
What LLMs link to and why it matters for your brand
Only 9% of links in LLM results point to branded domains. Explore the data, learn what this means for your web strategy, and how to respond.
12 tips to win more SEO clients
Learn how to build a strong client pipeline with these practical strategies, outreach tips, and expert insights.
How customer reviews can improve your SEO efforts
Customer reviews aren't just for show. At SMX Next, Kyra Sammis explains how marketers can use reviews to improve SEO.
Become a Search Engine Land MVP and you could win a FREE ticket to SMX!
Share and have a shot at scoring some sweet stuff.
How to generate links that drive traffic, not just ranking
Links are a crucial element of search engine optimization, and columnist Kevin Rowe believes that long-term SEO success relies on building links that drive real traffic.
Google Launches “AdWords Premier SMB Partner Program”
Google is introducing what it calls its “AdWords Premier SMB Partner Program.” It’s essentially a vendor referral program for small business (SMB) advertisers interested in working with AdWords. Google has developed a list of companies, many of whom were part of its “authorized reseller” program, to which it will refer SMBs. The involved vendors get […]
Study: 27% Of Referral Traffic To Facebook Pages Comes From Google
A study by PageLever, an analytics tool for Facebook, showed that search engines are major traffic drivers for Facebook pages, making up 34% of all external referrals. Google was the leading search engine sending 27.57% of all external traffic to pages. This study analyzed 1000 pages, with a minimum of 10,000 fans each. Surprisingly, Yahoo! is sending […]
By The Numbers: How Facebook Says Likes & Social Plugins Help Websites
Earlier this month, I wrote about how the promise of Facebook traffic has enticed millions of sites to use Facebook Like buttons and other Facebook social plugins. But does following Facebook’s socialist agenda really pay off? How about some numbers, courtesy of Facebook? Facebook provided me with the figures below from when I was working […]
Google Is Bing’s 4th Largest Referring Source
What sites send Bing the most traffic? Here’s a surprise. According to Hitwise, Google is Bing’s fourth largest referring source. Below are the top five sites that drive traffic to Bing, or “upstream” to Bing, as Hitwise calls it: MSN is by far the top source, the last site visited by 42.7% of Bing users […]
6 Discovery Methods For Finding Ideal Linking Partners
One of my link builders recently had the brilliant idea of putting together and sending out a questionnaire designed to gather information how the other link builders in our agency perform their daily link building tasks. We’ve always worked on the assumption that each link builder will naturally be drawn to using certain specific tools […]
Building Referral Links While You Sleep
Most webmasters have two goals for their online businesses: to be financially successful and to be self-sustaining. Ideally, webmasters want to be fully established and top of mind so the business they have supplies all the business they need. A sweet scenario if you can get it, but the reality is, you have to work […]
Google Changes Referral Policy For AdSense Referrals
The Google AdSense Blog announced they have made changes to one of the Google referral products policies. The two changes made to this referrals pricing structure only impact referrals to the AdSense product. Those changes include:
Google Adds Validation Periods To Google Referral AdSense Ads
The Inside AdSense Blog announced that they have added a validation period to non-Google referral products within the Google AdSense referrals console. Google explains that AdSense publishers may notice that their earnings received for the ad may now be less than the maximum referral value displayed for that ad. This is a temporary hold of […]
Don’t Put All Your Links In One Basket
We recently redesigned our kitchen and hired a contractor to oversee the project. My husband argued as the primary user of this space, I should be the one to coordinate its design and the people doing the work. I’m not sure if he had resigned himself to the inevitable or just wanted a way out […]