Google Decides Books Have Consumer Intent, Puts Them Into Product Search

While Microsoft closed its book search service to focus on search with “high consumer intent,” Google’s gone the opposite way and expanded its book search service in one of the most consumer-driven search verticals, product search. Google Operating System reports that Google has integrated Google Book Search directly into Google Product Search. That means, when […]

Chat with SearchBot

While Microsoft closed its book search service to focus on search with “high consumer intent,” Google’s gone the opposite way and expanded its book search service in one of the most consumer-driven search verticals, product search.

Google Operating System reports that Google has integrated Google Book Search directly into Google Product Search. That means, when you search for a book in Google Product Search, you might find a link to “Preview this book on Google Book Search” and also “Related Books” in a tab below.


Here is a screen shot of Google Product Search showing the “Preview this book on Google Book Search” link:

Google Product Search Adds Book Search


About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

Get the must-read newsletter for search marketers.