Google

Google Decides Books Have Consumer Intent, Puts Them Into Product Search

While Microsoft closed its book search service to focus on search with “high consumer intent,” Google’s gone the opposite way and expanded its book search service in one of the most consumer-driven search verticals, product search.

Google Operating System reports that Google has integrated Google Book Search directly into Google Product Search. That means, when you search for a book in Google Product Search, you might find a link to “Preview this book on Google Book Search” and also “Related Books” in a tab below.


Here is a screen shot of Google Product Search showing the “Preview this book on Google Book Search” link:

Google Product Search Adds Book Search

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About the author

Barry Schwartz
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

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