Google Faces Potential $19M Privacy Fine In The Netherlands
In a new case coming out of The Netherlands, Google is facing a potential fine of up to $19 million for violating data protection laws there. Dutch regulators have given Google until February 2015 to make changes or face the fine.
In 2012 Google consolidated its many disparate privacy policies into one. However that equally allowed the company to generate a 360-degree view of its users for personalization and ad-targeting purposes.
- The company does not sufficiently inform its users of the conditions in which their personal data are processed, nor of the purposes of this processing. They may therefore neither understand the purposes for which their data are collected, which are not specific as the law requires, nor the ambit of the data collected through the different services concerned. Consequently, they are not able to exercise their rights, in particular their right of access, objection or deletion.
- The company does not comply with its obligation to obtain user consent prior to the storage of cookies on their terminals.
- It fails to define retention periods applicable to the data which it processes.
- Finally, it permits itself to combine all the data it collects about its users across all of its services without any legal basis.