Google invites more entities to take control of their Knowledge Panels and ‘get verified’

Suggest a featured image and control other factual information in the panel.

Chat with SearchBot

Screen Shot 2018 06 22 At 11.24.36 AM

Google is inviting more people, companies and organizations that show up in Knowledge Panels to verify their listings and “provide authoritative feedback on the information and images presented.” Being verified allows owners to control certain elements and data presented in the Knowledge Panel.

For example, verified panel owners can suggest a featured image and “factual changes” to the data in the panel. But here’s what Google won’t let you change:

  • Subtitle
  • Wikipedia snippet
  • Images other than the main image
  • People also search for section

Verified on Google

To “get verified,” you search for the entity and bring up the Knowledge Panel. You click on a link at the bottom of or below the panel. You then need sign in to one of four sites “to verify that you’re an authorized representative of an entity on Google”:

  • YouTube
  • Google+
  • Search Console
  • Twitter

Once verified you can request the desired, permissible changes.

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

About the author

Greg Sterling
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.

Get the must-read newsletter for search marketers.