Google launches new look for ‘people also search for’ search refinements

Go to a search result, click on a listing, and then click back to the search results page on Google to trigger this on Google desktop search.

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Google has launched a new look and feel for the “people also search for” query refinement box. Google has been testing numerous designs of this feature over the years, including dynamic loading versions.

Now, Google shows a box around an organic result with “people also searched for” suggestions below, separated by a line. The suggestions either load on delay or when a user clicks on a result and then clicks back to the search results.

Here is what the “people also search for” feature looks like now:

Google People Also Search For Box

Google has been testing this specific design since last November.

This is the old look on desktop:

People Also Ask 1510836404

This seems to now be fully rolled out on desktop search, so you can give it a try yourself.


About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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