Google Analytics launches User Groups Admin API for easier access management

Google Analytics introduced a new User Groups Admin API, allowing organizations to manage user groups, permissions and account access programmatically.

Why it matters. Managing access across multiple Google Analytics accounts and properties can be time-consuming, particularly for large organizations and agencies. The new API helps administrators automate these tasks instead of managing users and permissions individually.

What’s new. The User Groups Admin API introduces two main capabilities:

• Manage user groups: Create new groups, update existing group details and delete groups using their unique identifiers.
• Manage group membership: Add or remove users from groups and assign them either Member or Owner permissions.

How it works. Organizations can use the API to maintain user group configurations through automated workflows, making it easier to manage access across Google Analytics accounts and properties at scale.

The requirements. Access to these API features requires User Admin or Org Admin permissions for the relevant organization.

Why we care. The update could be particularly useful for agencies, enterprises and analytics teams managing large numbers of users. Automating group membership changes can reduce repetitive administrative work and help maintain more consistent access controls.

The bottom line. The User Groups Admin API makes Google Analytics access management more scalable, helping organizations automate group administration while maintaining control over who can access their accounts and properties.