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Google Likes To Invest In “Crazy Ideas”

Google’s Acquisitions Chief Looking for ‘Crazy’ Ideas from Bloomberg.com reports Salman Ullah, Google’s director of corporate development, as saying he considers investing in crazy ideas because those are ones that can become big successes.


Ullah said, “the really crazy ones do really well,” explaining that “when you free yourselves from these constraints,” the limitations set forth from some of the crazy ideas, “you create crazy, cool things.”

The article also reports that Google has 15 people who meet with dozens of companies each week about ideas and acquisition opportunities.

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About the author

Barry Schwartz
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

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