How I built 5,660 backlinks in 30 days [New strategy]
How to use a new link building strategy called "Reverse Outreach".
Topic: Bloomberg
What is visual content? 17 types that drive links, shares, and traffic
A complete guide to visual content marketing. Includes 17 types of visual content that you can try today.
Fintech in AI search: How to be the trusted and featured brand
Learn how fintech brands can improve AI visibility in ChatGPT and Google AI Mode through trust signals, reviews, citations, PR, and consistent messaging.
Google’s Liz Reid on AI search changes, query shifts, and AI slop
As queries grow longer and less keyword-driven, Google's Search VP says AI is reshaping search intent, monetization, and content visibility.
Apple is bringing ads to Apple Maps this summer
The long-awaited Apple Maps ads move opens up a new high-intent, location-based advertising channel on Apple's popular mapping apps.
Adobe to acquire Semrush
Adobe will acquire Semrush for $1.9 billion, the companies announced today, with closing expected in the first half of 2026.
Perplexity grows to 780 million monthly queries
CEO Aravind Srinivas took shots at Google’s AI modes and why its ad model holds it back, as well as Perplexity’s browser that does it all.
Navigating political censorship in digital PR: Understanding media ownership and trust
Uncover the impact of media consolidation and political agendas on digital PR campaigns and make informed placement decisions.
DOJ plans to push for Chrome sale after Google antitrust victory
The DOJ is preparing to force a sale of Google's Chrome, among other sweeping remedies, after winning its antitrust case.
LinkedIn expands video ads, AI tools to help B2B marketers
LinkedIn is giving marketers a way to promote in-stream video ads alongside content from publishers and announces new Accelerate features.
Meta advertisers claim sales are down and costs are up due to glitchy automated system
Advertisers claim that ongoing issues with Meta's algorithm are significantly impacting campaign performance across its platforms.
Google to make political ads disclose AI content
Political campaigns must clearly state when AI-generated images and audio have been used from November.
Twitter’s top 500 advertisers could get free verification
As Twitter becomes more pay-to-play, it hurts smaller businesses and startups with limited followings and paid social advertising budgets.
Black Friday sales up nearly 12% from 2021
Spending this holiday season is expected to rise 2.5% from a year ago, compared with 8.6% last year and 32% in 2020.
The modern search landscape: How and where to reach your target audience
Today's web users go beyond traditional search engines to search. Learn about the platforms that should be on every search marketer’s radar.
Google reveals new image ranking signal, inclusive schema
Google will use the MST scale into image ranking and wants brands and publishers to start labeling images using inclusive schema.
Traffic and rankings don’t mean a thing unless they help you convert; Tuesday’s daily brief
And, Google’s tool to report indexing bugs is now available in the U.S.
Changes to Videos ads, plus Google and the UK; Monday’s daily brief
And why algorithm updates shouldn’t shake you
Amazon to introduce video ads in mobile-app search results — report
The buy reportedly requires a minimum $35,000 budget.
SearchCap: Google+ closing down, Bing Ads Editor in-marketing audiences & Google My Business analytics
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads Editor now supports in-market audiencesOct 8, 2018 by Ginny Marvin Manage in-market audience associations in bulk. Google to close Google+ after 7 years: A look back at the impact […]
SearchCap: Google’s deal with Mastercard not ‘deceptive’, small business SEO & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How small businesses can see big results with foundational SEO Aug 31, 2018 by Marcus Miller Where can you put 20% effort for 80% SEO return? Contributor Marcus Miller outlines SEO […]
FAQ: All about the Google RankBrain algorithm
Google's using a machine learning technology called RankBrain to help deliver its search results. Here's what's we know about it.
Google News Editors’ Picks Now Contains App Links
After two months of asking Google News Publishers to add their app links in the Google News Publisher Center, the Editor's Picks is now showing App download icons.
Google Loses Appeal By AdWords Advertisers In Suit Over Ads On Error Pages
Ruling overturns lower court denial of class-action status for advertisers, paving the way for plaintiffs to be able to sue as a group. Higher court also sides with advertisers on methods for calculating restitution.
War And Peace: Bloomberg’s Massive History Of Google’s EU Antitrust Case
If you want a history of Google’s search battles with European antitrust regulators, a new article from Brad Stone (and colleagues) at Bloomberg will more than satisfy you. While there’s very little truly new information, the well-researched (and lengthy) piece is nearly comprehensive and captures all the intrigue, as well as the evolving nature of the dispute. The article is provocatively […]
Report: Nokia Sells HERE Maps For $2.7B To BMW, Mercedes, Audi Group
According to Bloomberg and CNBC, Nokia has found a buyer for its HERE mapping unit. The company had sought as much as $4 billion for the platform. However, the reported purchase price is roughly $2.7 billion (€2.5 billion). The winning (and perhaps only) bid was made by a German consortium of car manufacturers, which had always […]
Are These The Winners & Losers Of Google Mobilegeddon?
Was Reddit the biggest loser? Early results say yes, while TV Tropes and Entertainment Tonight are seen as winners.
Will 11th Hour Objections Derail The Google-EU Antitrust Settlement?
When the European Commission recently announced yet another antitrust settlement with Google the matter appeared to be coming to an end. This was the third proposed settlement from Google but indications from EU Competition Commissioner Joaquin Almunia suggested that it was essentially final and only formalities remained to approve it. Unlike the two previous settlement proposals, this […]
Google Now Ranks No. 2 Behind Apple As The 2nd Most Valuable Company In America
Bloomberg.com reported today Google has moved ahead of Exxon Mobile Corp to become the second most valuable company in America following Apple. According to Bloomberg, Google’s market capitalization totals $393.5 billion, representing less than a billion more than Exxon’s $392.6 billion, but $72 billion behind Apple’s market value of $465.5 billion. As the world’s largest […]
It’s Done: Google Settles Search Antitrust Case In Europe
Roughly a year after Google settled an antitrust investigation with the US Federal Trade Commission, Bloomberg is reporting that Google and the European Commission have reached a final settlement that would end the regulator’s antitrust search investigation against the company. According to the report, “Google will escape fines or any finding by regulators that it […]
Yahoo Tells SEC: 31% Of Our Revenue Comes From Microsoft
Yahoo has revealed in a US Securities & Exchange Commission filing that nearly one-third of its revenue last quarter — 31% — came from its search deal with Microsoft, according to a Bloomberg report. That’s far higher than the “more than 10%” figure Yahoo previously acknowledged, making it seem even more difficult for the company […]
Google Says European Law Does Not Support Mosley Lawsuit To Censor Search Results
Yesterday, Google posted a plea on their Google Europe blog asking European courts to dismiss a lawsuit filed by former Formula One president Max Mosley. The lawsuit requests that Google build a filter to identify and block what Mosley claims is unlawful content. A report on Bloomberg.com claims Mosley’s lawyers filed a suit in a […]
SearchCap: The Day In Search, April 26, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Coming: Bing Ads Keyword Distribution Graph To Visualize Your KPI Performance It’s not live yet, but Bing Ads is teeing up a new keyword visualization tool designed to help PPC managers […]
SearchCap: The Day In Search, March 5, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google’s Matt Cutts Awarded Patent On Detecting Hidden Text & Hidden Links A new Google patent was awarded today named Systems and methods for detecting hidden text and hidden links. The […]
After Years Of Anti-Competitive Complaints Foundem Sues Google In UK Court
Bloomberg reports Google is yet again being sued, this time by UK’s shopping search engine, for alleged anti-competitive practices. This comes a week after the FTC ruled that there is not enough evidence to prove search bias by Google in their search results. Foundem is seeking damages for revenue lost as a result of Google’s […]
SearchCap: The Day In Search, October 10, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Tracking Changes To Google’s 50 Webmaster Guidelines Pages Shaun Anderson created a tool to keep track of changes made to 50 of the top Google webmaster guidelines. The tool shows you […]
Google On iOS 6 Maps App: “We Haven’t Done Anything Yet”
For the past week many people have been trying to determine whether Google had built (and submitted) a replacement app for Google Maps for the iPhone. There were even some reports, now largely debunked, that Google had in fact submitted an app and it was waiting for Apple’s approval. Google Executive Chairman Eric Schmidt seemed […]
SearchCap: The Day In Search, September 12, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Apple Demos Local Search (Maps) And Siri Enhancements For iPhone 5 Today at the iPhone 5 launch event Apple announced a thinner, taller and faster iPhone. (Danny is still live blogging.) […]
Report: Apple Loses Adam Cheyer, Co-Founder Of Siri
Bloomberg reports Siri’s co-founder Adam Cheyer, has left Apple. Cheyer was one of the primary developers of Siri and is known as a “co-creator” of the popular Apple Voice Search product. Adam Cheyer’s LinkedIn profile still has him currently working at Apple. He was the Engineering Director in Apple’s iOS group. Apple nor Adam Cheyer […]