Google announces Misrepresentation policy update

Failure to comply with the updated policy could result in the suspension of your Google Ads account.

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Google Ads is updating the unacceptable business pactices portion of its Misrepresentation policy.

From March, this section will include:

  • “Enticing users to part with money or information by impersonating or falsely implying affiliation with or endorsement by a public figure, brand, or organization.”

Enforcement. Google will begin enforcing this policy in March for advertisers outside of France. For advertisers in France, Google will begin enforcing this policy in April.

Violation penalty. If Google finds your in violation of this policy, it will will suspend your Google Ads accounts without prior warning. Additionally, you will not be allowed to advertise with Google again.

Why we care. If any of your ads violate this policy, it is crucial to take corrective action immediately before Google begins enforcing these new rules. Failure to do so may result in the suspension of your account, and a permanent ban on advertising with Google.

What Google is saying. Google said in a statement:

  • “We take violations of this policy very seriously and consider them egregious.”
  • “Please review this policy to determine whether or not any of your ads fall in scope of the policy, and if so, remove those ads before the relevant enforcement date.”

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Deep dive. Read Google’s announcement in full for more information.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Nicola Agius
Contributor
Nicola Agius was Paid Media Editor of Search Engine Land after joining in 2023. She covered paid media, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company's editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book Mastering In-House SEO.

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