Google Mobile Search Tests Colored Dots In Result Snippets

Yet another user interface being tested in the Google Mobile search results...

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A reader based in Almaty City, Kazakhstan, using the Chrome browser on his Android device, spotted a new Google mobile search results test. This new user interface displays four colored dots at the right bottom portion of the search result snippets. Clicking on the Google colored dots opens the site in the browser, it does not do anything special, I am told.

Here is a picture showing the green, blue, yellow and red dots at the bottom right of the snippets:

google-mobile-serp-dot-test

I cannot personally replicate this but this is indeed a very interesting test. I assume it is more of a stylistic improvement test versus a usability improvement test.

Google is constantly testing user interface changes and we track many of them over here.

This was sent to us by Abramov, SEO freelancer from Almaty.


About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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