Google Posts added to local packs for some branded queries

Google Posts normally only show up as an option within a local knowledge panel, but here it is showing up on the local 3-pack.

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Google is now showing Google Posts in the local three-pack — local listings — in web search. Typically, Google has shown Google Posts when a single local panel shows up for a specific business. But now, if you search for some branded queries, Google will show a tab for “Posts” that will show Google Posts for that brand.

Michael Blumenthal noticed this for a search on [allstate dallas], and it adds a tab for Posts. Just to be clear, this currently does not show up on desktop; it only shows on mobile. In addition, it doesn’t show for [allstate new york] or other variations, such as [allstate new jersey] or [allstate san diego].

Here is a screen shot of this in action:

Google Posts Local Pack View

When you click on “Posts,” it loads them:

Google Posts Local Pack

If you see other queries that trigger Google Posts in the local pack, please let us know on Twitter at @sengineland.


About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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