Google Previews New Look for AdWords Interface

The “simpler and more beautiful” Google makeover is coming to AdWords. The company is previewing the new look to users and asking for feedback before implementing it.

The most significant change to functionality is the introduction of “campaign types” — depending on the type of campaign it is, you will see different options. The idea is to keep the interface simpler when your campaign is simpler. If you are creating a search network campaign, you can select Standard, All Features or Product Listing Ads. Standard means text ads showing on search results; All Features includes all features and options for the search network; and Product Listing Ads is customized for using this type of AdWords extension.

Generally speaking, the interface looks lighter — lighter greens with white or lighter grey backgrounds.

New Homepage

New Campaign Page

New Keywords Tab

The company says it is putting the final touches on the redesign and will launch it “soon”.

About The Author

Pamela Parker

Pamela Parker is Research Director at Third Door Media's Content Studio, where she produces MarTech Intelligence Reports and other in-depth content for digital marketers in conjunction with Search Engine Land and MarTech. Prior to taking on this role at TDM, she served as Content Manager, Senior Editor and Executive Features Editor. Parker is a well-respected authority on digital marketing, having reported and written on the subject since its beginning. She's a former managing editor of ClickZ and has also worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. Parker earned a master's degree in journalism from Columbia University.