Google updates mobile product knowledge panels to show even more info in one spot

The real estate-heavy panels on mobile encompass multiple product images, more review sources, videos and, of course, Shopping ads.

Chat with SearchBot

Google Stars Reviews Rankings7 Ss 1920

Google is updating the look of of its product-oriented knowledge panels on mobile to show even more details about specific products in the search results.

In an example spotted by Vlad Rappoport, shown below, the shopping knowledge panel has a blue header and a new carousel featuring third-party editorial reviews and separate tabs for stores in addition to reviews along with several other features, like videos, to provide a one-stop resource for product information. Product Knowledge Panel Editorial Reviews

In the example above, there is one Shopping ad in the “Shop on Google” section. In other cases, the knowledge panel will feature a carousel of Shopping ads.  The example below also features several product images in a carousel, as well as an additional “Details” tab.

Google Knowledge Panel Product Mobile Chromebook 111417

Google pulls in user reviews from various sources, including merchants, manufacturers and brands that participate in the Product Ratings program and from platforms like Influenster.com. The editorial reviews about specific products are surfaced algorithmically.

Google first began showing ads in knowledge panels at the end of 2013. The update comes right before the holiday shopping season, a time when Google competes heavily with Amazon and others for product search volume. It also reflects Google’s move to provide more information about products in the search results themselves with features like side-by-side product comparisons, for example.

Google tweeted a GIF showing the new shopping panel experience:


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Ginny Marvin
Contributor
Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

Get the must-read newsletter for search marketers.