Google Puts Custom Ebola Info Box At Top Of Search Results & Offers To Match Donations To Help Fight Deadly Outbreak

Google announced today it has launched a public fundraising campaign to help support nonprofits fighting to contain the ebola virus outbreak, and is offering to give $2 for every $1 donated. The site has also added ebola information as a direct answer in its search results. A Google search for “ebola” will result in the […]

Chat with SearchBot

google-health2-ss-1920

Google announced today it has launched a public fundraising campaign to help support nonprofits fighting to contain the ebola virus outbreak, and is offering to give $2 for every $1 donated.

The site has also added ebola information as a direct answer in its search results.

A Google search for “ebola” will result in the following box at the top of the search results, offering a brief explanation of the virus sourced from the CDC, along with a “What you need know” summary.

ebola search results

For the fundraising campaign, Google not only is matching public donations, but has donated $10 million which it says will go to agencies like InSTEDD, International Rescue Committee, and the U.S. Fund for UNICEF.

Following Facebook’s lead, Google has included a “Donate” link on the top of its homepage in Chrome to help with its fundraising efforts:

Google ebola donation request


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Amy Gesenhues
Contributor
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Search Engine Land, MarTech and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

Get the must-read newsletter for search marketers.