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Google Quality Raters Can Rate Your Site Without Seeing It

Google G LogoPotPieGirl, the one who posted the latest Google quality raters handbook has come back with a new post on Google Raters – Who Are They?

She looks into a discussion forum devoted to these quality raters, where they discuss day to day topics that come up for the job.

She points out one post where a quality rater said they can rate the quality of the site without actually seeing the site, instead they can rate it based on the search result’s snippet. One rater said in the forums, “When I was doing 20 I did a lot based just on snippets.” Are you surprised?

Does the rating a Google quality rater assign to your site make an impact on your site’s rankings? Probably not directly, but if you’re site gets a poor quality rating by hundreds of raters – I think that might raise a red flag.

PotPieGirl covers a lot of things about the Google Raters including:

  • How Google hires raters
  • What raters do
  • What their performance requirements are
  • and more…

Check out her whole post on her blog.

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Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.

About the author

Barry Schwartz
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.