Google Tests “Quick View” Button In Mobile Search Results

Google seems to be testing a new feature named “Quick View” in their smart phone enabled search results. The feature lets you load a page from the source web site in a quicker method, instead of loading the full page, which might require longer download time. Here is a picture of searching for [seo] on […]

Google seems to be testing a new feature named “Quick View” in their smart phone enabled search results. The feature lets you load a page from the source web site in a quicker method, instead of loading the full page, which might require longer download time.

Here is a picture of searching for [seo] on an iPhone 5 where a Wikipedia result shows a big blue button for “Quick View”:

Quickview

When you click on the “Quick View” button, you are taken to a light-weight version of the page, maybe the mobile version of Wikipedia?

Quick View

Wissam Dandan discovered this and shared it on Google+.

I have emailed Google for more details, but I suspect a response might take some time during the holiday break.

Note: Quick View, the terminology has been used by Google prior when viewing PDF files on Google’s search results.

Postscript: A Google spokesperson sent us a note:

We’re always working on ways to make the web faster, especially on mobile devices — this is one of the experiments we’re running.


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About the Author

Barry Schwartz

Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

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