Google reports issue affecting Impression Share and Auction Insights

By Nicole Farley

Published: September 1, 2022 at 10:41 am

Update. The issue has now been resolved.

Google has been experiencing an issue with Auction Insights and Impression Share reporting since August 29.

What Google says. Ads Liason Ginny Marvin said in a tweet that their team was working to fix the issue, and there would be no impact on ad serving or bidding strategies.

We're aware of an issue related to a delay in Impression Share & Auction Insights reporting for Search campaigns since 8/29 & are working to fix it. This doesn’t impact ad serving or automated bidding strategies. We’ll have updates here: https://t.co/o5sTGAwBbc
— AdsLiaison (@adsliaison) August 31, 2022

When will the issue be fixed. There is no ETA on when the issue will be fixed. But Google says they will provide an update by September 1. Advertisers can keep checking the status dashboard here.

Why we care. If you’re trying to report on Impression Share or use Auction Insights to manage your campaigns, you may want to wait until the issue has been resolved to prevent false information from affecting your decisions.

Explore more on

Ginny Marvin Google Google Ads Online advertising

Add Search Engine Land as a preferred source on Google

Editorial disclosure

Contributing authors are chosen for their expertise and work under the oversight of the editorial staff. Search Engine Land is owned by Semrush. The contributor was not asked to mention Semrush; the opinions expressed are their own.

About the author

Nicole Farley

Nicole Farley is the founder of Web Sprout, an inbound marketing agency. She formerly was PPC Editor for Search Engine Land (from 2022-2023), covering paid search, paid social, Google Analytics and more. In addition to being a Marine Corps veteran, she has an extensive background in digital marketing, an MBA and a penchant for true crime, podcasts, travel, and snacks.