Google rolling out new white local panel in search results
Forget that blue Google search results interface for the local panel -- here is a new fresh look
Barry Schwartz on July 24, 2018 at 8:00 pm | Reading time: 1 minute
Google is now rolling out a new look for the local panel in the mobile search results. The new look goes from the blue interface with text buttons to a white interface with rounded buttons. Here is the new look you might be able to see now when you search for a local business on your smart phone:
Here is what this looked like the other day, in the blue interface:
Google has been testing this new interface on and off since January of this year.
If you do not see the new interface now, it might require a bit more time for it to fully roll out.
We have emailed Google for a comment and will update this story when we receive one.
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About the author
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Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.