Google Says Icon Reflects “Simple, Playful & Unique Brand”

Last Friday, Google changed their favicon and it caused a big stir amongst Google users. We asked Google why they made the change and they replied that it was to reflect the “simple, playful and unique brand.”

Here is the official response from a Google spokesperson:

We recognized there was a need for a Google icon that would better work across multiple applications including web, mobile and client applications. We felt the small ‘g’ had many of the characteristics that best represent our brand: it’s simple, playful, and unique. We will be looking to improve and enhance this icon as we move forward.

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Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.