Do exact match domains have value in 2027?
Exact match domains aren't an SEO shortcut anymore. That doesn't mean a good domain has stopped being valuable.
Topic: Co-branding
Your homepage matters again for SEO — here’s why
As AI reduces clicks to content pages, more users arrive via branded search. Here’s how to guide them from entry to conversion
Yelp launches Co-branded Ads to help national brands go local
The new ad format lets brands spotlight local partners in Yelp search results – boosting visibility, engagement, and community relevance.
The new SEO imperative: Building your brand
Boost your SEO with brand building across platforms. Learn to increase visibility, track key KPIs, and work with PPC for better results.
Why branding matters for in-house SEO teams
Your SEO team’s brand can impact collaboration and executive support. Find out how to create a valuable team brand that stands out.
How to choose an SEO-friendly domain name
Select a domain name that supports your business goals and brand identity without falling into common SEO traps.
Optimizing for Amazon branded search: Best practices to boost visibility
Optimize branded search on Amazon to protect your products, outrank competitors and boost visibility with organic and advertising tactics.
Google gives merchants new brand profiles, AI branding tools
Visual brand profiles and new AI tools on search can now help showcase on brand merchant imagery, videos and promotions.
Modern SEO: Packaging your brand and marketing for Google
Shift from a siloed SEO plan to an integrated branding and content strategy that clearly communicates your value to users and search engines.
The most underrated SEO factor
Unlocking the SEO secrets: The powerful impact of branding on SEO.
Top 10 SEO benefits of building a brand that people trust
To grow your business, brand building and SEO must go hand in hand. Here's what you'll stand to gain when you double down on both.
Why the University of Arizona changed its abbreviation for SEO
Will “UArizona” distinguish it from competitors and other well-known brands in search results if people still search “UA”?
Google My Business adds more branding tools, introduces searchable @shortnames
The top 5% of local businesses in each category will also be eligible for a new "Local Favorite" badge.
Google My Business Insights adds branded search reporting
Google added a new metric in the local Insights report to show how many people search for your brand.
How to drive conversions with on-brand SEO copywriting
Are your web pages not converting? Contributor Jessica Foster explains how to create an SEO-focused brand message that builds trust and drives conversions.
5 Tips to Choosing Your Winning Business Domain Name
Back Rub, Tokyo Tsushin Kogyo, DrivUrSelf, Research in Motion, Sound of Music. Wonder if these big brands had been as successful if they hadn’t chosen to go by Google, Sony, Hertz Rent-A-Car, Blackberry or Best Buy? Unquestionably, the name of your company is the face of your brand. It’s the first thing your audience sees […]
How to use domain names for marketing
Although many small businesses do just fine with using one domain name, companies of all sizes can certainly benefit from registering multiple domain names as part of their domain name strategy. Having multiple domain names can provide sound marketing opportunities to engage your customers and to help grow your business. Best of all, a domain […]
Three ways to use a domain name for business today
Registering a domain name is one of the first steps to starting a new business. That’s because whatever name is chosen will represent the business’s space on the internet — and, possibly, a customer’s first impression of the company. But once you have that domain name, what do you do? Don’t stress over building an […]
Sponsorships
In online advertising, sponsorships involve an advertiser paying for both ads and site content. This content can include logos, articles, videos, and more. These are typically employed when specific sections of websites anticipate increased traffic during events, like the Tennis section on a sports site during Wimbledon. They are frequently used for Homepage Takeovers as […]
4 domain name registration myths debunked
The internet is generally the first place people look for information on just about everything. That’s why when you register a domain name, or several, it’s an important step for making sure businesses can be found — even without a website. To help eliminate some of the most frequently encountered misconceptions about domain name registration, […]
Homepage Takeover
What is a Homepage Takeover? A Homepage Takeover is a type of roadblock in which the Homepage is filled by ads from one company for a specified time frame. This will generally include all ad units on a page as well as a reskin and will be usually sold on a CPD basis. Homepage Takeover […]
Search in Pics: Google cigar box guitar, branded airplane head covers & a skateboard
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google cigar box guitar: Source: Instagram Google Cloud umbrella: Source: Twitter Google building blocks: Source: Instagram […]
Brief change suggests local SEO ranking factors are different for branded queries
What are the differences between branded and non-branded local packs in Google, and how might ranking factors be weighted differently for each? Columnist Joy Hawkins shares her observations.
Buying Ads On A CPD Basis
When should I be buying ads on a CPD basis? The simple answer is: when you being associated with a site will help you out. CPD campaigns are generally good for branding and not performance, and they usually come at a comparatively high price so buying in this way only makes sense if you like a site […]
Selling Ads On A CPD Basis
When should I be selling ads on a CPD basis? The simple answer is: when the advertiser is right and your site is very small or very large. CPD deals are great for branding – for you when your site is small, for advertisers when your site is large. When your site is small it makes […]
CPD Definition (Cost Per Day)
The CPD price is the amount that gets paid for every day that an ad is on a webpage/site for the whole day. For example, if you book an ad campaign on a car website and agree to pay £500 CPD for 10 days for their Ford page, then you will pay £5,000 in total […]
Reskin
A reskin is a branded image that replaces the background of a website. It literally means putting a temporary skin for an advertiser over the top of your website’s design (hence the term re-skin). Often sold as part of a Sponsorship or Homepage Takeover, these ads can be very effective if costly. Reskins are always […]
120×60 – Button
The 120×60 ad unit is an IAB standard ad unit with dimensions of 120 pixels wide by 60 pixels tall. This ad size is known as a button, along with the now-defunct 125×125 ad unit. A 120×60 ad unit is most commonly used on listing sites for freemium listings. They are also seen littered across […]
Google Testing Huge Banner Ads For Branded Queries
Google has confirmed that they are testing incredibly large banner ads for specific branded queries. @SynrgyHQ posted an image on Twitter showing for the query [southwest airlines a huge “sponsored” ad at the top of the search results. A Google spokesperson confirmed this is a “small experiment” running currently in the U.S. market. The ad […]
Nokia Now “Powering” Bing Maps
In May of last year I had a conversation with someone who told me that Nokia Maps (Navteq) would effectively replace the infrastructure behind Bing Maps. I was surprised to say the least and wrote about it in a story entitled Bing Maps To Be Powered (Replaced) By Nokia? The impression I got is that […]
Search In Pics: YouTube Socks, Yahoo Bowlers & Bing Armbands
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
SMX East 2009 Video: The Cross-Media Attribution Battle
The Cross-Media Attribution Battle Did that lead come from search? Or whas it PR driven? Or did it come from a traditional branding campaign? Who gets the credit? How do you divide it up? This session looks at the challenges in apportioning credit, necessary to better apportion budgets. [flv:https://searchengineland.com/video_assets/east09/cross_media_attribution_battle.flv 364 200] Moderator: Sara Holubek, Consultant, […]
What’s In A Brand? AOL Becomes “Aol.”
One wonders how much the branding consultancy Wolff Olins was paid to help create America Online’s new “brand identity.” Over the weekend the about-to-be-independent company revealed its new brand and brand philosophy. The major change (so far) is the move from uppercase to lowercase letters: from “AOL” to “Aol.” Here’s how the release describes that […]
Brand Building Through Search & Social Media
A company’s brand is its cornerstone. Given that, building your brand requires a balance of marketing efforts across various channels. Fortunately, search and social media are great ways to build your brand today. Social media’s role in branding More than ever before, a company’s brand is influenced by what consumers are saying about it online. […]
SMX West 2009 Podcast: Search And Branding
In this session, a look at how branding interacts with search. How do those searching by brand differ from those searching for generic products? How can branding support search? How can search improve branding? These issues and more. Click the play button below to begin listening to this podcast. [audio:https://searchengineland.com/audio_assets/west09/SearchandBranding.mp3] Moderator: Sara Holoubek, Consultant, Columnist […]
Microsoft Launching Kumo At SMX Advanced?
When’s Microsoft’s new search brand launching? Perhaps at our SMX Advanced search marketing conference on June 2, based on a “countdown clock” someone spotted at the Microsoft campus. The LiveSide Blog reports a visitor noticed a countdown clock at Building 88, where the Live Search team works at Microsoft’s headquarters. The clock says “Countdown to […]
Google Changes, Colorizes Favicon
It looks like Google just updated their favorite icon for the second time in less then a year. Don’t see it? Visit https://google.com/favicon.ico and refresh the page. Below, more about the old, new and newest ones.
SearchCap: The Day In Search, December 4, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Branding & Search: Your Best Defense Against Losing Ground to Competitors
I’m convinced that it’s human nature to resist accepting and acting on what we know to be true. Take exercise for example. How many times have you heard doctors, and the whole medical community for that matter, proclaim the benefits of exercise, and recommend it as a key component to staying healthy? Yet despite the […]
Google Says Icon Reflects “Simple, Playful & Unique Brand”
Last Friday, Google changed their favicon and it caused a big stir amongst Google users. We asked Google why they made the change and they replied that it was to reflect the “simple, playful and unique brand.” Here is the official response from a Google spokesperson: