Google Says More Than Half Of Its UK Searches Are Performed On Mobile
Managing director and VP of sales and operations for Google UK-Ireland reports mobile search volume has overtaken desktop in the UK.
During today’s London Tech Week event, Eileen Naughton, the managing director and VP for sales and operations in Google UK-Ireland, announced more than half of all UK searches are done via mobile.
The stat was shared by attendee Dan Cobley via his Google+ profile.
As recently as May, Google reported on its Adwords Blog that more searches are happening on mobile devices versus desktop in ten separate countries, but failed to specify where the search numbers were coming from beyond the U.S. and Japan.
[blockquote cite = “Google Adwords Blog, May 6, 2015”]In fact, more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.[/blockquote]
From Naughton’s comments, it appears we can add the UK to that list of ten countries.
Contributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. Search Engine Land is owned by Semrush. Contributor was not asked to make any direct or indirect mentions of Semrush. The opinions they express are their own.
About the Author
