• Search Engine Land
  • Sections
    • SEO
    • SEM
    • Local
    • Retail
    • Google
    • Bing
    • Social
    • Resources
    • More
    • Home
  • Search Engine Land
  • SEO
  • SEM
  • Local
  • Retail
  • Google
  • Bing
  • Social
  • Resources
  • Live
  • More
  • Events
  • SUBSCRIBE

Search Engine Land

Search Engine Land
  • SEO
  • SEM
  • Local
  • Retail
  • Google
  • Bing
  • Social
  • Resources
  • More
  • Newsletters
  • Home
SEO

Google Search adds support for FAQ and How-to structured data

Google now supports more structured data and adds two new enhancement reports within Google Search Console.

Barry Schwartz on May 8, 2019 at 11:47 am
  • More

At Google I/O just now, Google announced support for new structured data for FAQ and How-to markup. Yes, Google announced FAQ and How-to markup at the 2018 Google I/O event a year ago, but now Google has launched new structured markup to bring these rich search results to life.

How-to results. How-to search results in Google will show searchers step-by-step information on how to accomplish specific tasks directly in the search results. Google has published how-to documentation for your developers to use when adding the markup to your own pages and also how to add this to Google Assistant. The documentation includes information on the steps, tools, duration, and other properties you would include in your markup.

Here are screen shots of what it looks like in search:

Here are screen shots of what this looks like in the Google Assistant:

How-to Search Console report. Google also added a new How-to enhancement report in Search Console that shows you your errors, warnings and valid items for pages with HowTo structured data. Here is a screen shot of this report.

FAQ results. Google also announced new search results for FAQs in search and Google Assistant. This is designed for FAQ pages that provide a list of frequently asked questions and answers on a particular topic. Adding this structure data helps Google show questions and answers directly on Google Search and the Assistant. The documentation for this markup can be found here and for Assistant can be found here.

Google warns you not to confuse this with QA pages, which is devoted to forums or other pages where users can submit answers to questions.

Here is how FAQ results look in search:

Here is how FAQ results look in Assistant:

Google also launched a Google Search Console enhancement report for FAQ structured data.

Why we care. Making your search results more prominent in Google search may drive more clicks to your web site from Google search. But at the same time, if the searcher can get the full answer directly in Google search or on Google Assistant, you may never see that searcher end up on your web site. We recommend testing this markup on the relevant pages and see if it leads to more traffic and conversions for your business.



About The Author

Barry Schwartz
Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

Related Topics

Channel: SEOGoogle: SEO

We're listening.

Have something to say about this article? Share it with us on Facebook, Twitter or our LinkedIn Group.

Get the daily newsletter search marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS

Lorem ipsum doler this is promo text about SMX events.

Available On-Demand: SMX Create

May 18-19, 2021: SMX London

June 8-9, 2021: SMX Paris

June 15-16, 2021: SMX Advanced

June 21-22, 2021: SMX Advanced Europe

August 17, 2021: SMX Convert

November 9-10, 2021: SMX Next

December 14, 2021: SMX Code

Available On-Demand: SMX

Available On-Demand: SMX Report

×


Learn More About Our SMX Events

Discover actionable tactics that can help you overcome crucial marketing challenges. Our next conference will be held:

Next Event: Sept. 14-15, 2021

Available On-Demand: March 2021

Available On-Demand: October 2020

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

White Papers

  • Gartner Magic Quadrant for Digital Experience Platforms
  • Selecting a Customer Data Platform For Your Organization: The 2020 Gartner Market Guide
  • The Complete Guide to Web Core Vitals
  • The New Era of Automation in SEO
  • Nielsen Annual Marketing Report: Era of Adaptation
See More Whitepapers

Webinars

  • Drive Customer Engagement with the Power of Personalization
  • 7 Use Cases That Prove Why You Should Implement DAM
  • Accelerate Your SEO & Content Marketing Program with 4 Key Milestones
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

Attend SMX For Only $199

h
Receive daily search news and analysis.

Channels

  • SEO
  • SEM
  • Local
  • Retail
  • Google
  • Bing
  • Social

Our Events

  • SMX
  • MarTech

Resources

  • White Papers
  • Research
  • Webinars

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS
  • Youtube

© 2021 Third Door Media, Inc. All rights reserved.

Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok