Google Search adds AI try-on, previews agentic checkout
Shop with AI Mode lets users find, try on, and buy clothing in Google Search using personal photos and live price tracking.
Google today announced Shop with AI Mode. This new AI-powered shopping experience combines visual inspiration, real-time product data, and a virtual dressing room – all embedded within Search.
Why we care. This tool could be good news for brands, as it should make it easier for shoppers to discover products you sell, try them on virtually using personal photos, and buy them at the right price.
How it works. AI Mode uses Gemini AI and Google’s 50-billion-item Shopping Graph to help users search, compare, and refine purchases.
- Users can describe what they want (e.g., “a cute travel bag for Portland in May”) and AI Mode will generate personalized product panels and filter options based on context, style, and practicality.
- A dynamic pane on the right updates in real time with relevant product visuals and listings.
- The virtual try-on tool now supports personal photos, letting users see how clothes fit their own body. A new fashion-specific image generation model mimics how materials drape, stretch, and fold based on pose and shape.
- Try-on works for shirts, dresses, skirts, and pants.
- This will be available today in the U.S. in Search Labs.
What’s next. An agentic checkout will let users track prices, set preferences (like size or color), and use “buy for me” to complete purchases via Google Pay without leaving Search. Agentic checkout will roll out in the U.S. in the coming months.
Dig deeper. More Google I/O news from today:
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