Google search analytics report adds the ability to compare queries

You can now compare one search phrase to another in the Google Search Analytics report within the Google Search Console.

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Google has quietly added a new option within the Search Analytics report, within the Google Search Console, to compare one query against the next. This feature was first spotted by @Jonny_J_.

The purpose of the “Compare queries” filter is to compare one query against another. You can currently only compare two queries. Here is what that report looks like when you do the comparison:

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You can access this feature by logging into your Google Search Console account and clicking on Search Analytics. Then click on the Queries section and select “Compare queries.”

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Then this pops up, and you can enter your search phrases:

google-search-analytics-compare-queries

Postscript: You can actually now compare two variables not just on the queries filter but also on the pages, countries, devices and search types filters.


About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.

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