• Search Engine Land
  • Sections
    • SEO
    • SEM
    • Local
    • Retail
    • Google
    • Bing
    • Social
    • Resources
    • More
    • Home
  • Follow Us
    • Follow
  • Search Engine Land
  • SEO
  • SEM
  • Local
  • Retail
  • Google
  • Bing
  • Social
  • Resources
  • Live
  • More
  • Events
    • Follow
  • SUBSCRIBE

Search Engine Land

Search Engine Land
  • SEO
  • SEM
  • Local
  • Retail
  • Google
  • Bing
  • Social
  • Resources
  • More
  • Newsletters
  • Home
SEO

Google Search Console now supports SpecialAnnouncement schema

The Rich Results Test tool now also supports SpecialAnnouncement markup.

George Nguyen on May 5, 2020 at 10:24 am
  • More

Google has included special announcements within its Performance report and added a new Special Announcements Enhancement report to Search Console, the company announced Tuesday. Google’s Rich Results Test tool also now supports SpecialAnnouncement markup.

The new Special Announcements Enhancement report. Source: Google.

The new Special Announcements Enhancement report. The Special Announcements Enhancement report shows warnings, errors and valid pages for markup implemented on your site.

Special Announcements within the Performance report. Source: Google.

Special Announcements in the Performance report. The Search Console Performance report now shows impressions, clicks and CTR results for special announcement pages.

Rich result testing. This tool can now be used to check live pages that have been marked up with SpecialAnnouncement schema. Additionally, site owners can upload code to the Rich Results Test tool before publishing it to check for errors and get suggestions.

Why we care. These new tools can make it easier to troubleshoot issues with SpecialAnnouncement structured data and evaluate how well those pages are performing in Google search. This can be especially crucial because rich results generated from this structured data type may relate to public health and safety declarations.

More about marketing in the time of the coronavirus

  • Is Amazon about to eat Google’s lunch?
  • See how visits to retail, grocery, workplaces are trending with Google Mobility Reports
  • Replay: Live with Search Engine Land season wrap-up—COVID and marketing disruption
  • How brands can operate with purpose and embrace change as businesses move to reopen


About The Author

George Nguyen
George Nguyen is an editor for Search Engine Land, covering organic search, podcasting and e-commerce. His background is in journalism and content marketing. Prior to entering the industry, he worked as a radio personality, writer, podcast host and public school teacher.

Related Topics

Channel: SEOGoogleGoogle: Search ConsoleGoogle: SEOSEO - Search Engine OptimizationSEO: Structured Data & Schema.org

We're listening.

Have something to say about this article? Share it with us on Facebook, Twitter or our LinkedIn Group.

Get the daily newsletter search marketers rely on.
See terms.

ATTEND OUR EVENTS

Lorem ipsum doler this is promo text about SMX events.

February 23, 2021: SMX Report

April 13, 2021: SMX Create

May 18-19, 2021: SMX London

June 8-9, 2021: SMX Paris

June 15-16, 2021: SMX Advanced

August 17, 2021: SMX Convert

November 9-10, 2021: SMX Next

October 2021: SMX Advanced Europe

December 17, 2021: SMX Code

Available On-Demand: SMX

×


Learn More About Our SMX Events

Discover actionable tactics that can help you overcome crucial marketing challenges. Our next conference will be held:

MarTech 2021: March 16-17

MarTech 2021: Sept. 14-15

MarTech 2020: Watch On-Demand

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

White Papers

  • The State of Local Marketing Report 2020-2021
  • Quality CRM Data: The Key to Delivering Great Customer Experiences
  • How the Microsoft Search Network Can Maximize Your Search Campaigns
  • The Marketer’s Playbook for Customer Acquisition
  • How To Optimize SEO With UGC
See More Whitepapers

Webinars

  • How to Avoid the Digital Transformation Trap
  • How to Build a Marketing System of Record
  • Meet BIMI: The brand-boosting email security marketers must have for 2021
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

h
Receive daily search news and analysis.
Search Engine Land
Download the Search Engine Land App on iTunes Download the Search Engine Land App on Google Play

Channels

  • SEO
  • SEM
  • Local
  • Retail
  • Google
  • Bing
  • Social

Our Events

  • SMX
  • MarTech

Resources

  • White Papers
  • Research
  • Webinars
  • Search Marketing Expo
  • MarTech Conference

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff
  • Connect With Us

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • Instagram
  • RSS
  • Youtube
  • iOS App
  • Google Play

© 2021 Third Door Media, Inc. All rights reserved.

Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok