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Google Shows A Store’s Busy Times By Crowdsourcing Your Store Visits

Google now tells customers when not to go to a store based on long wait times.

Barry Schwartz on July 28, 2015 at 2:28 pm
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Google announced today on Google+ that Google Maps on your mobile device will now show you how busy throughout the day a specific retail store or business is. When you click on a business, it will show you, by day and hour, how much foot traffic the business gets.

Here is an animated GIF of how it works:

coffee2

Mike Blumenthal has FAQs on this feature that document some of my questions on how it works.

Google will actually crowdsource mobile users’ locations to determine the foot traffic in a specific store or business. This is similar to the way Google Maps traffic works, but now it is used to pinpoint traffic in a specific retail store or business. Google said, “the information is based on anonymized and aggregated visits to places from Google users who have opted-in to sharing location data.”

Also, the feature currently doesn’t work on iOS devices, but it works with Android devices and a number of browsers, including Safari and Chrome. I assume this will come to iOS shortly.



About The Author

Barry Schwartz
Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on SEM topics.

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