Sign up for our daily recaps of the ever-changing search marketing landscape.
Google Tests “Sponsored Map Icons”
The Google Australian Local blog announced a new feature they are testing in Google Australian Maps named “Google Sponsored Map Icons.” Google Sponsored Map Icons is a new way to promote your business within Google Maps. It is similar to how Google began plotting points of interests back last August but there was no way to pay to get a special icon in the maps.
Here is a sample of the special icons in the maps:
As you can see, they are totally different than the other standard icons used. Google said, “advertisers will pay to have these sponsored map icons appear on the Map instead of a generic icon, helping to generate awareness of their locations among the millions of people who visit Google Maps every day.”
So how do you pay for your business to get this icon? Well, you can’t yet but you can let Google know you are interested by filling out this form.
I should note that some searches in Google Maps do drive Google local ads, and some of those do have special icons. That was a feature back in 2007. This however is having an icon show up in a map view, even without a search.