Google Sued By buySAFE Over Trusted Stores Program

TechCrunch reports a company named buySafe is suing Google over their Trusted Stores program, which Google launched in October.

buySafe claims several strong things in this law suit:

(1) Patent Infringement
(2) Stealing proprietary business information
(3) Pushing buySafe customers to switch to Google Trusted Stores
(4) Google is trying to squash the company from growing
(5) Google had interest in partnering with buySafe since 2006
(6) Google obtained confidential customer information from a former buySafe customer and current Google Trusted Stores Group Product Manager
(7) Google is allegedly offering higher search result rankings for those that participate in the Trusted Stores program

Here is the lawsuit:

Complaint _5_

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About The Author

Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.