Google is sunsetting AdWords Review extensions

The text ad extension will be removed from AdWords entirely next month.

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It was a decent experiment while it lasted. Google has announced that Review extensions will stop showing this month and will be deleted entirely in AdWords accounts in February.

An update appears on the support page about the extension. Adwords Review Extensions Sunset

Advertisers that ran Review extensions and want to keep their historical data will need to export it in AdWords this month. That data can be found in both the new and old AdWords interfaces.

In the old interface:

Download Review Extensions Data

And in the new interface (select the relevant date range):

Adwords Review Extension Download New

It’s not all that surprising to see third-party Review extensions go by the wayside. They launched in 2013, but were never easy to get approved and as such, not widely implemented. The idea had been for businesses to be able to feature editorial quotes about their services in their ads, but that never really panned out. Even using the Better Business Bureau as a source became less of a guarantee of approval lately.

Hat tip: Steve Seeley

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

About the author

Ginny Marvin
Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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