Google tests faster account setup using pre-built campaigns
Google Ads' new campaign set-up flow aims to reduce onboarding friction by letting advertisers get live with a campaign almost immediately.
Google Ads is experimenting with a quicker way for new advertisers to get up and running.
Driving the news. Over the past few weeks, some users have seen a new setup option in Google Ads: “Create an account with campaign for faster setup.” The feature surfaced publicly after being spotted by Anthony Higman on X, with others noting it only appeared recently.
Why we care. Account setup can be a friction point for new advertisers. By bundling account creation with an existing campaign, Google can shorten time-to-launch — and reduce the chances that advertisers stall before spending.
The big picture. Google has been steadily streamlining onboarding, nudging advertisers toward automation and pre-configured structures. This latest test fits that pattern, prioritizing speed and simplicity over manual setup.
Between the lines. While faster setup may help first-time advertisers, it could also mean less initial control over campaign structure, settings, and defaults — especially for those unfamiliar with Google’s automated recommendations.
What to watch. Google hasn’t formally announced the feature, suggesting it’s either a limited test or a gradual rollout. Expect more guidance — or expansion — if Google sees improved activation and spend.
The bottom line. Google is signaling that getting advertisers live quickly matters more than ever, even if it means abstracting away some early setup decisions.
Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.
About the Author
