Google Tests New Maps In Search Results

Mike Blumenthal reports seeing Google test a new type of map within the search results listings. He said he is only able to trigger this map to show using Firefox with the Google Toolbar installed. So his theory is that Google is testing some geolocation technology in the Firefox toolbar. I personally cannot reproduce it, […]

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Mike Blumenthal reports seeing Google test a new type of map within the search results listings. He said he is only able to trigger this map to show using Firefox with the Google Toolbar installed. So his theory is that Google is testing some geolocation technology in the Firefox toolbar. I personally cannot reproduce it, but I trust Mike is seeing this. Here is a screen capture of one such result:

Google Map in Search

Others reportedly have seen this type of map embedded within specific listings a month or so ago. It would make sense for Google to show maps in some cases, when you are looking up a specific company and the address may be relevant to the searcher.

Google frequently tests changing how maps are displayed in the search results, and with new geolocation capabilities being built into browsers, I would not be surprised to see more enhancements and experiments in 2009.


About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.

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