Google rolls out AI Overviews In EU regions

Google AI Overviews are now available in several new European regions today, after Google began testing them earlier this month.

As a reminder, Google has expanded its AI Overviews within Google Search to over 100 different countries. This is up from just several countries last year, including the US, UK, India, Japan, Indonesia, Mexico and Brazil. Then last October AI Overviews expanded to an additional 100+ countries.

New regions. Google rolled out AI Overviews in these EU regions today:

• Germany (German and English)
• Belgium (English only at launch)
• Ireland (English)
• Italy (Italian and English)
• Austria (German and English)
• Poland (Polish and English)
• Portugal (Portuguese and English)
• Spain (Spanish and English)
• Switzerland (English, French, German, and Italian)

This currently does not include all EU countries but Google said this is a big step to its larger expansion of AI Overviews in those regions.

Hat tip to the AdRelevance team for spotting this first.

Why we care. As Google and other search engines continue to innovate around AI and search, it is important to see how these AI features, like AI Overviews impact your business and websites. Make sure to test to see how this expansion of AI Overviews impacts your brands in Google Search, your clicks from Google Search and impressions in Google Search.

Note, AI in Search changes rapidly, so what you see today may not be what you see tomorrow.