Google Updates AdWords Opportunities Tab With New Opportunity Types

By Ginny Marvin

Published: November 13, 2013 at 1:08 pm

The Opportunities Tab in Google AdWords relaunched today with several new types of opportunities displayed in one view.

The campaign suggestions include where to add sitelinks and where to raise bids to show your ads more often than some of your competitors. Google also makes suggestions for breaking out ad groups to show more relevant ads, and highlights when bids can be lowered to stay within budget without losing click volume.

Opportunities are based on an accounts performance from the previous 7 days. Google says more opportunities will continue to be added to the tab over time. As always, take caution when implementing suggestions and be sure to review based on your own analysis.

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About the author

Ginny Marvin

Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.