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Google Upgrades Mobile Search With More Content

Yahoo has been getting good press (often at Google’s expense) for its wide release of oneSearch, a mix of structured and unstructured data in search results intended to deliver “answers” rather than links. Last night Yahoo made several more mobile announcements. Danny covered them here earlier today.

Google, appearing to respond to oneSearch and other competitive challenges, has upgraded its WAP-based search to incorporate more data and information into results. There also appear to be some interesting personalization features. Here’s the Google Blog describing the changes. You can test it out online here.

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About the author

Greg Sterling
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.