Google’s latest Easter Egg is a video game that shows up with searches for ‘snake’ & ‘play snake’
Announced in conjunction with Google's 19th birthday surprise spinner doodle, the digital game can be played on both desktop and mobile.
To celebrate its 19th birthday, Google put together a doodle that launches a spinner prompting 18 of its past Easter egg games and quizzes and one new game called “Snake.”
Searches for “snake,” “play snake,” “snake game” and “snake video game” all result in a “Play Snake” card showing at the top of search results.
Clicking the “Click to Play” link launches a video game on both desktop and mobile where players navigate a snake around a screen to eat an apple.
The snake game concept of maneuvering a line around a screen is long-lived, originally used in the arcade game Blockade in 1976. The game has had many variations throughout the years before making it to Google’s search page, showing up preloaded on Nokia phones as early as 1998.
Contributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.
Related stories
New on Search Engine Land
About the author
