Google’s latest voter search tool serves up ballot information & polling places

By Amy Gesenhues

Published: October 13, 2016 at 11:32 am

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Google is covering all the bases for voters as we near Election Day on November 8. Today, the site rolled out an interactive tool that displays at the top of search results for “who’s on my ballot” and “where to vote” queries.

Now “who’s on my ballot” searches will return the following box for users to enter their address. Google then delivers a full list of candidates in the user’s voting district.
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Searches for “where to vote” returns a similar voting tool that lists polling locations according to the specified address.
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These voter search tools from Google follow the site’s State-by-State Voting Guide rolled out in August.

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About the author

Amy Gesenhues

Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Search Engine Land, MarTech and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.