Google’s Moby Dick Logo Takes You To Herman Melville Books Knowledge Graph

Google’s Moby Dick logo celebrates the 161st anniversary of The Whale novel written by author Herman Melville.

There are two special points to be made about the implementation of this logo:

(1) Google purposely is taking searches who click on the logo to a search result for [Herman Melville books] which brings up the Google Knowledge Graph Carousel. Clearly, Google wants searchers to become more familiar with this new search feature.

(2) Like the last Google Doodle, i.e. Little Nemo Google Logo, Google is celebrating the thing, i.e. the book or the comic strip, as opposed to the person, i.e. Herman Melville or Winsor McCay. Most of the time, Google tries to bring awareness to the person, the inventor, the creator – not what that person created, with their Google Doodles. The exception are holiday logos for New Years, Thanksgiving, Christmas, etc.

In any event, today is the 161st anniversary of when Herman Melville released the incredibly popular Moby Dick. For it, we have a special Whale logo from Google.

About The Author

Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.