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Google’s Mysterious Position Six Penalty

One of the most recent Google theories floating through the forums is the “position six penalty.” The signs of being hit by a “position six penalty” is when you see your number one or two rankings shift downwards to position number six in Google. Many people first started noticing this happening in mid-to-late December.

Aaron Wall posted tips on how he was able to capture his number one positions back. But around the same time Aaron posted those tips, others have began noticing a reversal of that “position six penalty.”


When the theory was first discussed, Google’s Matt Cutts shrugged it off by saying, “Hmm. I’m not aware of anything that would exhibit that sort of behavior.” But typically with this much forum activity on one topic, there is some truth to it. Plus, as I mentioned above, a respected SEO, Aaron Wall, confirmed seeing this penalty himself.

The reversal of this penalty was seen on this data center, but SEOs discussing it in the WebmasterWorld thread are now saying that these data centers are no longer displaying the “pre-position six penalty” results.

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About the author

Barry Schwartz
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.