Google’s New AdWords Editor Version Offers Shopping Campaigns Support, More Display Targeting Options

Roughly a month ahead of the rollover to Shopping Campaigns, Google has released a new version of AdWords Editor that supports the new campaign type. Google announced the old style of PLA campaigns will be shut down at some point in late August.

Note that support is limited to editing Shopping Campaigns that are already set up, so you’ll still need to create your new campaigns and product groups via the AdWords web interface.

Other updates for display advertisers include support for more audience targeting. Interest categories and in-market audiences are now available from the “Assign Audience” drop-down.

The “Targeting optimization” drop-down now includes “Aggressive”, “Conservative” and “Disabled” options for auto-targeting on Display Network campaigns.

The new version is now available for download, though the upgrade alert is not yet showing for everybody who already has Editor installed. Keep an eye out for that in the next day or so if you don’t see it yet.

Update: Scratch that, Google says there will be no alert in AWE. You’ll need to download the new version this time.

If you are still working on setting up your Shopping Campaigns, check out these articles for tips:

• Google Issues Best Practices For Shopping Campaigns Ahead Of This Summer’s Big Transition
• 3 Opportunities With Those New Google Shopping Campaigns
• Starting A Shopping Campaign In AdWords? Forget All You Know About Keywords!
• Study Finds Sweeping KPI Improvements With Switch To Google Shopping Campaigns