Infographic: Search & Call Tracking

Are you tracking search-related conversions that come in by phone? Perhaps you should, when 43% of them are estimated to come in that way. Ads that contain phone numbers are also said to have a 10% increase in clickthrough rate.

These stats on search and phone calls, along with some general statistics about ad spending, measurement and ROI, are covered in this infographic from phone tracking service IfByPhone:

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

About The Author

Search Engine Land Infographics

Editorially curated infographics with top quality content and information about SEO, SEM, Search Engine usage and other stats related to the search marketing industry. Check out more digital marketing infographics at our sister site, Marketing Land.