iProspect Releases Search Marketer Measurement & Performance Study

Search Marketer Measurement & Performance Study from iProspect and JupiterResearch was released, providing an update to the search marketing landscape. Here are some key points learned from the study.

• 43% of SEMs cannot measure the ROI from SEO campaigns
• SEO nets a higher ROI than paid search
• Traffic is the most common job performance indicator for search marketers
• However, 14% of SEMs are not evaluated based on any SEM metrics for their jobs

About The Author

Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.