iProspect Releases Search Marketer Measurement & Performance Study

By Barry Schwartz

Published: June 8, 2007 at 9:10 am

Search Marketer Measurement & Performance Study from iProspect and JupiterResearch was released, providing an update to the search marketing landscape. Here are some key points learned from the study.

43% of SEMs cannot measure the ROI from SEO campaigns
SEO nets a higher ROI than paid search
Traffic is the most common job performance indicator for search marketers
However, 14% of SEMs are not evaluated based on any SEM metrics for their jobs

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IProspect JupiterResearch Ltd Performance indicator Return on investment Search engine marketing Search engine optimization

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Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.

About the author

Barry Schwartz

Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.