Labels are coming to Bing Ads & Bing Ads Editor

By Ginny Marvin

Published: August 15, 2017 at 3:27 pm

Bing Ads is currently rolling out customizable, color-coded labels globally over the next few weeks.

As in AdWords, labels can be applied at the campaign, ad group, ad and keyword levels to aid in account management and analysis. Any item can have as many as 50 labels associated with it.

Users can add and edit labels from a new labels menu that appears in the various levels in their accounts in the web interface. Additionally, new labels reports are available in the Dimensions tab.

Labels used in AdWords campaigns can also port over when importing campaigns from Google and can also be managed with the Bing Ads API.

Support for labels is among several updates to Bing Ads Editor for Windows (version 11.13). There is now a Shared Library for labels from which users can quickly apply labels to multiple campaigns or other entities.

Bing Ads says labels support will be coming soon to the Mac version of Editor.

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About the author

Ginny Marvin

Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.