Google Maps is a free web mapping platform that helps searchers find directions to their chosen destinations and allows businesses to list their store locations.
This app is connected to Google Business Profile, allowing searchers to find even more business information on the Maps listing.
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Google Maps adds dock to bottom
Searchers can now dock places they find in Google Maps to the bottom of the map interface.
Google also had a local search update from November 30 through December 8
This overlapped other ranking updates and a Google map and local pack update design change.
Google Search launches enhanced autocomplete with second column
In addition, Google is testing an edge to edge autocomplete interface and more full width designs.
3 do’s and don’ts for attracting new clients
Search marketers share the strategies that have won them clients as well as the tactics that flopped.
Seismic event or overblown rebrand: Local search experts weigh in on ‘death’ of Google My Business
Google’s recent rebranding and new profile management options may be a sign that it’s improving features for multi-location brands, while driving adoption with SMBs via profile controls in Search and Maps.
How marketers can adapt to Google’s local SEO changes
SEOs should prepare for the coming changes in local reviews, knowledge panels and mobile displays.
Why consumer privacy is Google’s ace in the hole
Google's ad business changes mean that advertisers should prepare and tap into their first-party data to stay ahead.
Google Maps will show price ranges for US restaurants
The company also announced an expansion of indoor directories, Pickup with Google Maps and Area Busyness trends.
Yelp’s new home feed looks like a certain popular social media app
The new feed shows users Popular Dishes and Yelp Connect posts based on physical proximity to the business, the popularity of a dish in reviews and the recency of the content.
Google My Business now known as Google Business Profile as Google migrates features to Maps and Search
Google is also rolling out more support for managing your business profile directly in Google Search and Maps.
Holiday shopping SEO: Last-minute tips and techniques for e-commerce sites
How to optimize the work you’ve been doing year-round and what to avoid ahead of the most profitable time of the year.
Core Web Vitals: SEOs look back and shrug; Thursday’s daily brief
Plus, retailers will lose half of sales on backordered items unless they compensate with experience, according to Forrester.
Facebook: Have you tried turning it off and on again; Tuesday’s daily brief
Plus, do you know the latest podcast lingo?
Staying virtual; Wednesday’s daily brief
Plus, how to set up Google Analytics 4 using Google Tag Manager.
Title changes in Google Search causing distress; Wednesday’s daily brief
Also Google Shopping bug and Google Ads campaign set up screen.
SERP trends of the rich and featured: Top tactics for content resilience in a dynamic search landscape
There is no single tactic that works in isolation. The SERP is so highly dynamic at the moment, that aiming for, or banking on a single part of the SERP is likely to leave you vulnerable to traffic disruption if/when things evolve.
Google rankings fluctuation, pages are dropping and reappearing in the index; Wednesday’s daily brief
Plus, structured data testing tool changes.
Google’s back-to-school shopping tips for local merchants; Monday’s daily brief
And, should advertisers or platforms bear the burden of digital service taxes?
Google’s local ads tips for the back-to-school shopping season
More than 50% of North American back-to-school shoppers say they’ll check for in-store inventory online before heading to a store, according to Google.
The Americans with Disabilities Act turned 31, are your sites compliant?; Tuesday’s daily brief
And, new business openings remain strong in Q2, but the pandemic is far from over.
Why search marketers don’t think a dedicated four-year degree is necessary; Thursday’s daily brief
And, PPC pros, say goodbye to the standalone Maximize conversions and Maximize conversion value strategies.
Users can now leave more detailed restaurant reviews on Google
Details like price range and meal type are useful for potential customers, but will Google use it to enable search filters?
What we learned about YouTube’s “Right to Monetize”; Tuesday’s daily brief
Plus, Apple updates its Maps and standalone Gmail campaigns are becoming read-only on July 1.
Unusual start to a Google core update, don’t you think?; Monday’s daily brief
Plus, Moz is sold to iContact
Google removes short names from business profiles, adds new label to local listings and tests new local card
Google is always busy with new features, changes and updates to its local search product.
Is more transparency from Google a good thing?; Wednesday’s daily brief
Also UGC spam, shopping policies, phone calls and more.
The greatest hits from Google Marketing Livestream, plus Microsoft Advertising’s new ads and social management pilot; Friday’s daily brief
New features are available in Google Ads for local businesses, travel, and more.
Google launches new ad formats for local campaigns and pickup later option for local inventory ads
Google announced a number of local ad features at its annual Google Marketing Livestream event.
Why less is more when presenting and showcasing your expertise; Thursday’s daily brief
Plus, Facebook and Instagram are rolling out the ability to hide likes.
YouTube may start showing ads on non-monetized videos; Snapchat launches Public Profiles for Businesses; Monday’s daily brief
Plus, Google expands ways to reach new and returning app users and update in-app event tracking
Google call history report begins to show data in Google My Business
Several months after showing a "preview call history" feature, Google is now showing some data in this report.
Google announces additional travel advisory notices in search and updates to its trip planning tools
The user-oriented feature updates will help Google maintain an edge over competitors in the online travel sector.
Prabhakar Raghavan, Google’s head of search appoints new leads
Elizabeth Reid to lead core search experiences, Cathy Edwards to lead Apps, News Discover and Ecosystem efforts and Sissie Hsiao to lead Assistant.
Google’s latest Maps and GMB features up the ante for competing platforms; Wednesday’s daily brief
Plus, Neeva is in beta testing and Twitter's rumored community page feature.
Pickup and delivery attributes, indoor Live View and more AI-powered features are coming to Google Maps and GMB
Google is packing more features, many commerce-related, into Maps, helping the company maintain its position as the intermediary between our online and offline activities.
Why the FTC didn’t sue Google in 2013; Wednesday’s daily brief
Plus, everything we know about FLoC, and some good ole marketing humor.
Google My Business releases tool to manage your reviews
Previously, there was no real way to see the status of reviews you submitted for a takedown in an organized fashion
Google Search algorithm watching; Friday’s daily brief
Make sure not to miss the new more visual changes in Microsoft Bing Search, the new Google My Business reports and the Google Ads mobile app notifications.
Google My Business report shows how people found your business
You can now see device and platform breakdown in your Google My Business performance reports.
Google My Business adds messaging to desktop interface
Businesses can now message with customers through their web browser, not just the mobile app.