Google Maps
Google Maps is a free web mapping platform that helps searchers find directions to their chosen destinations and allows businesses to list their store locations.
This app is connected to Google Business Profile, allowing searchers to find even more business information on the Maps listing.
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Google now allows virtual food brands to have Google Business Profiles
Google has updated its business profile guidelines to allow some delivery-only food brands.
Business redressal complaint form adds option for ‘This business doesn’t exist’
You can now identify the content on Google Maps that you claim might lead to fraudulent activity by saying the business doesn't exist.
Is the Google Business Profile Manager going away for multi-locations businesses as well?
Previously Google said the Google Business Profile Manager will remain for larger businesses that manage multiple locations but maybe that is not true?
Google may update business hours in local listings with AI
So make sure to routinely review your business hours to ensure they are accurate.
Google Business Profile review management tool expands support to those with many local listings
Previously, this tool only let those with a few listings manage their reviews.
Google Business Profiles add new recycling attribute
This new attribute may help your business stand out from the competition in the Google local results.
Google Search adds booking and appointment availability for healthcare providers
This is a pilot with a limited number of providers including MinuteClinic at CVS.
Google Maps blocked 100 million abusive business profile edits in 2021
Less than 1% of the content viewed on Google Maps was fraudulent or abusive, Google said.
Google Business Profiles new emergency help attributes for Ukraine support
Google also added hotel attributes to define if your hotel offers support to those displaced from Ukraine.
Google business profile reviews posting bugs should be resolved soon
Google has confirmed there was an issue with some reviews not posting and those reviews should be processed the end of this week.
Google’s free hotel booking links arrive on Search and Maps
The expanded capabilities may be good news for hotels, but not so much for online travel agencies.
Google ‘Confirmed by phone’ label in local panel may add trust to local listings
This label seems to be based off of Google Duplex calling businesses to verify their business operation details.
Google may require double verification for some business profiles
Google updated its help documents to say that it may require you to verify your business with an additional method.
Google Search local pack’s map is now interactive
The new map lets you zoom, pan, hover and click to see more details on the map.
Google testing questions and answers in the Google Maps interface
This feature first launched in 2017 in the local panel and Google appears to be testing it in Google Maps.
Google dropping follow and welcome offers in local listings
Soon, you won't be able to follow local businesses in Google anymore.
Google launches Google Business Profiles calls API
Businesses can pull call history data from this API and into their CRM software.
Marketers, Google agree that proposed ‘surveillance advertising’ ban goes too far
Legislation like this could be a game-changer for every digital marketer who advertises on Google, Facebook and other advertising platforms.
Apple Maps: What a maps web snapshot can do for your online content
Apple lets you create a static map image from a URL with chosen parameters and characteristics.
Google now lets you place products at the top of your local and Maps listing
Google Business Profiles now let's you mark a product as special to pop it to the top.
SEO 2021 in review: Endless updates, title rewrites, GMB becomes GBP and more
Despite facing a still-raging pandemic and a slew of updates, SEOs rose to the challenge. Here’s our recap of the year’s most important SEO stories and news.
PPC 2021 in review: Privacy and automation force advertisers to adapt
From the deprecation of broad match modified keywords to FLoC to RSAs becoming the default, PPC professionals dealt with a lot of change in 2021.
The ‘Vicinity Update’: Winners and losers from the November 2021 local update
This update seemed to be focused on changes around proximity and distance.
Google Maps adds dock to bottom
Searchers can now dock places they find in Google Maps to the bottom of the map interface.
Google also had a local search update from November 30 through December 8
This overlapped other ranking updates and a Google map and local pack update design change.
Google Search launches enhanced autocomplete with second column
In addition, Google is testing an edge to edge autocomplete interface and more full width designs.
3 do’s and don’ts for attracting new clients
Search marketers share the strategies that have won them clients as well as the tactics that flopped.
Seismic event or overblown rebrand: Local search experts weigh in on ‘death’ of Google My Business
Google’s recent rebranding and new profile management options may be a sign that it’s improving features for multi-location brands, while driving adoption with SMBs via profile controls in Search and Maps.
How marketers can adapt to Google’s local SEO changes
SEOs should prepare for the coming changes in local reviews, knowledge panels and mobile displays.
Why consumer privacy is Google’s ace in the hole
Google's ad business changes mean that advertisers should prepare and tap into their first-party data to stay ahead.
Google Maps will show price ranges for US restaurants
The company also announced an expansion of indoor directories, Pickup with Google Maps and Area Busyness trends.
Yelp’s new home feed looks like a certain popular social media app
The new feed shows users Popular Dishes and Yelp Connect posts based on physical proximity to the business, the popularity of a dish in reviews and the recency of the content.
Google My Business now known as Google Business Profile as Google migrates features to Maps and Search
Google is also rolling out more support for managing your business profile directly in Google Search and Maps.
Holiday shopping SEO: Last-minute tips and techniques for e-commerce sites
How to optimize the work you’ve been doing year-round and what to avoid ahead of the most profitable time of the year.
Facebook: Have you tried turning it off and on again; Tuesday’s daily brief
Plus, do you know the latest podcast lingo?
Title changes in Google Search causing distress; Wednesday’s daily brief
Also Google Shopping bug and Google Ads campaign set up screen.
SERP trends of the rich and featured: Top tactics for content resilience in a dynamic search landscape
There is no single tactic that works in isolation. The SERP is so highly dynamic at the moment, that aiming for, or banking on a single part of the SERP is likely to leave you vulnerable to traffic disruption if/when things evolve.
Google rankings fluctuation, pages are dropping and reappearing in the index; Wednesday’s daily brief
Plus, structured data testing tool changes.
Google’s back-to-school shopping tips for local merchants; Monday’s daily brief
And, should advertisers or platforms bear the burden of digital service taxes?
Google’s local ads tips for the back-to-school shopping season
More than 50% of North American back-to-school shoppers say they’ll check for in-store inventory online before heading to a store, according to Google.