Live Search Adds Fourth Search Ad To Top Of UK Results
The Microsoft adCenter blog announced they have added another ad position to the UK search results. This will increase the mainline ad position, directly above the organic results, to four ads, just like they did in the US in September 2008. Many advertisers will be happy about this change, but will searchers like it? So […]
Barry Schwartz on February 9, 2009 at 8:42 am | Reading time: 1 minute
The Microsoft adCenter blog announced they have added another ad position to the UK search results. This will increase the mainline ad position, directly above the organic results, to four ads, just like they did in the US in September 2008.
Many advertisers will be happy about this change, but will searchers like it? So far, Microsoft said that the US results have been “positive since the launch.” The question is, positive according to the advertisers and also the searchers or just the advertisers?
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Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.