Live Search Adds Fourth Search Ad To Top Of UK Results

The Microsoft adCenter blog announced they have added another ad position to the UK search results. This will increase the mainline ad position, directly above the organic results, to four ads, just like they did in the US in September 2008. Many advertisers will be happy about this change, but will searchers like it? So […]

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The Microsoft adCenter blog announced they have added another ad position to the UK search results. This will increase the mainline ad position, directly above the organic results, to four ads, just like they did in the US in September 2008.

Many advertisers will be happy about this change, but will searchers like it? So far, Microsoft said that the US results have been “positive since the launch.” The question is, positive according to the advertisers and also the searchers or just the advertisers?


About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.

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