Live Search Adds Home Page “Hotspots”

Microsoft just announced the official U.S. launch of their new home page. The home page was seen in test mode a few months back, but now it is officially live. The home page contains a background image which contains “hotspots” used to show off some of the search queries available at Live Search. The home […]

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Microsoft just announced the official U.S. launch of their new home page. The home page was seen in test mode a few months back, but now it is officially live.

The home page contains a background image which contains “hotspots” used to show off some of the search queries available at Live Search. The home page background images are suppose to change over time and thus generate different query “hotspots” for the end users to play with.


Here is a picture of the new home page, as I see it now:

Live Search Home Page

If you look when the page loads, you will see hotspots fade in and out. If you hover your mouse over the page, you will notice that those hotspots will activate and show you a query. Here is one example of a hotspot on the Live Search home page:

Live Search Hotspot

This specific result took me to a Live Video Search query for animals in Bostwana. But other hotspots show off web search, map search, and so on.

This looks like another way for Microsoft to generate more search queries, e.g., come play the Live Search home page scavenger hunt, if you will.


About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.

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