Live Search Discusses Good & Bad Links

Jeremiah Andrick from the Microsoft Live Search team has written a detailed blog post named Getting the right kind of links. In this blog post, Jeremiah explains the issues Microsoft sees with link exchanges and then gives tips on how to get “the right kind of links.” Those tips include to be the “subject matter […]

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Jeremiah Andrick from the Microsoft Live Search team has written a detailed blog post named Getting the right kind of links. In this blog post, Jeremiah explains the issues Microsoft sees with link exchanges and then gives tips on how to get “the right kind of links.”

Those tips include to be the “subject matter expert” in your field, give stuff away as a “free service,” work closely with “industry or professional associations” to get links from their pages, and leverage Social Media. If you are in a linking drought, check out that post and also read through our past link week column.


About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.

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