Microsoft expands Copilot AI-powered advertising capabilities

Microsoft announced a slew of enhancements to its advertising platform, including new Copilot features, expanded video ad capabilities and simplified shopping campaign setup – all aimed at driving greater efficiency and personalization for advertisers.

What’s new. Here’s what’s new in Microsoft Advertising:

• Copilot advancements:
  • New streamlined ad experience in the Copilot interface.
  • Performance snapshot tool to surface key campaign insights.

• Video ad upgrades:
  • Expanded bid strategy and audience targeting options.
  • Ability to import Google Ads video campaigns.

• Shopping campaigns:
  • Simplified setup workflow for Shopping Audience campaigns.
  • New product group management capabilities.

Why we care. Microsoft’s updates offer new ways to enhance campaign efficiency, personalization and control. With Copilot’s performance insights, improved video ad targeting and an easier shopping campaign setup, advertisers can streamline their workflows, potentially reaching audiences more effectively and optimizing ad spend.

Additionally, the ability to import Google Ads video campaigns offers a smoother multi-platform experience, making Microsoft Advertising a more attractive, integrated option in a competitive market.

Big picture. These updates illustrate Microsoft’s push to make its advertising platform more user-friendly and AI-powered, keeping pace with evolving advertiser needs.

Between the lines. By enhancing video ad options and streamlining shopping campaign management, Microsoft aims to provide advertisers with more control and flexibility across its ecosystem.