Microsoft Kumo Features Being Tested In The Wild?
Ars Technica reports Microsoft’s new possible search brand, Kumo, is testing features in the public space. The features of Kumo are being seen in Live.com by some users. This can mean that Live Search might remain the brand of Microsoft’s search engine. It can also mean that Microsoft is looking for a way to test […]
Barry Schwartz on May 18, 2009 at 5:15 pm | Reading time: 1 minute
Ars Technica reports Microsoft’s new possible search brand, Kumo, is testing features in the public space. The features of Kumo are being seen in Live.com by some users.
This can mean that Live Search might remain the brand of Microsoft’s search engine. It can also mean that Microsoft is looking for a way to test certain features without changing the domain and brand. We expect Kumo to launch at SMX Advanced in Seattle next month. So time will tell if Kumo is the new brand or if Microsoft sticks with Live.com or goes a totally different direction.
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About the author
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Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.